Built Around Business Owners
BDA begins with the needs, priorities, and current reality of the business—not with a disconnected tool or predetermined recommendation.
The Organization
About The Business Development Alliance
BDA exists to make useful business intelligence, resources, and relationships more actionable for small-business owners.
Why We Exist
A practical response to a capability gap.
Small-business owners are expected to make decisions, develop relationships, find resources, and keep their businesses moving—often without the specialized people and coordinated systems larger organizations rely on.
BDA was created to help close that gap.
Rather than asking owners to assemble another collection of disconnected tools, BDA brings intelligence, relationships, resources, and support together around the needs of the business.
The starting point is understanding: what the owner wants to accomplish, what is already working, what is getting in the way, and what action could make a meaningful difference.
BDA makes the missing capability visible—and gives people a practical place to start.
Relationships in Context
Intelligence, relationships, resources, and support are considered together so the next action reflects the business as a whole.
Rooted in North Texas
BDA applies practical business-development experience to the decisions and opportunities small-business owners face across North Texas.
The Foundation
BDA's structure and philosophy grew from the behavioral frameworks in Lendon Wilson's books The Behavioral Difference and his experience building businesses and development systems—including the C.A.R.E.²® standard and practical tools for turning behavior, relationships, and evidence into action.
What people consistently do matters—not just what they say about themselves. BDA's behavioral foundation makes follow-through, responsiveness, accountability, and participation relevant to how professional relationships are understood.
The Founder
Lendon Wilson
Creator · Host · Author
Lendon Wilson grew up in a small rural Arkansas town. He walked on at the University of Arkansas at Monticello as a kid nobody recruited, competed seriously in powerlifting, then chased professional football until it didn't happen — and turned toward what was next.
He moved to Dallas-Fort Worth with no money and no connections. He built businesses across personal training, mortgage, and credit repair over the better part of three decades — enough time to see full market cycles, what works, and what doesn't.
For fourteen years alongside that, he was an assistant football coach at Dallas Christian School — part of a program that made multiple state championship appearances and won three titles.
The behavioral frameworks he developed across all of that — including the C.A.R.E.²® standard — became the operating foundation of BDA.
He built BDA because the capability gap was real. Small-business owners needed better ways to interpret what was happening around them, identify useful opportunities, and act with more confidence.
Published Work
Amazon Top 100 Best Seller
The Entrepreneurial Difference
Order on Amazon
The Behavioral Difference
Order on AmazonBDA Business Development Intelligence Snapshot
Start with your business today and where you want to go.
The BDA Business Development Intelligence Snapshot is a focused business-development intelligence diagnostic. It looks at where your business is today, your goals, what is working, and what may get in the way. BDA reviews your answers before your conversation.
It looks beyond surface symptoms at how you develop opportunities, measure progress, manage relationships and follow-through, and use time and resources.
It is a starting point for discussion, not an instant report or a guarantee of results. Membership is optional.
Leadership & Team
The people behind BDA.
Lendon Wilson
Creator & Founder
Author · Business-development strategist
Dane Wilson
Chief Operating Officer
Owner, Lenders Choice Credit Solutions
Brian Poduska
Managing Director & Panel Moderator
Original Sponsor · Longtime BDA Partner
Cody Thompson
Advisor
Business Development & Relationship Specialist
Chris Scott
Advisor
Serial entrepreneur · Expert in systems and processes · Builder of multiple businesses
Lisa Meade
Operational Consultant
Operations & Infrastructure
Serious about North Texas.
If you want a clearer view of your next useful action, BDA gives you a practical place to start.