Discover
PowerMatch™
Discover relevant relationships and potential opportunities, so you can focus your outreach.
The Business Development Alliance
Big-Business Intelligence and Resources
Built for the Small-Business Owner.
How can you become a bigger business without access to the intelligence, resources, systems, relationships, and support bigger businesses already use?
Large and mid-sized companies invest heavily in data, analytics, people, systems, expertise, relationships, and resources because those capabilities help them understand what is working, solve problems faster, identify opportunities sooner, and make better decisions. BDA brings those kinds of capabilities within reach of the small-business owner.
Evidence over assumption
Why are big companies obsessed with data, analytics, and metrics?
How does a small business become a bigger business if it never gains access to the same kind of intelligence?
Big companies want to understand what is working, what is not, why, and where their next opportunity or problem may be. That intelligence helps them decide what to repeat, what to stop, and where to invest.
Smaller businesses often do not have the staff, systems, time, data, or resources that larger companies have entire departments handling.
Why big-business intelligence matters
- What is working
- What is not
- Why
- Which customers are most valuable
- Which strategies are producing results
- Which behaviors should be repeated
- Which activities should be stopped
- Where time and money should be invested
- Where time and money should be pulled back
RepeatStopInvest
A focused starting point from BDA
BDA Business Development Intelligence Snapshot
A focused 5–8 minute business-development intelligence diagnostic.
A clearer conversation starts with your business today and where you want to go.
Share where your business is today, what you want to accomplish, what is working, and what may get in the way. BDA reviews your answers before your conversation. The diagnostic looks beyond surface symptoms at how you develop opportunities, measure progress, manage relationships and follow-through, and use time and resources.
Take the BDA Business Development Intelligence SnapshotWhere your business is today
Share the situation as you see it now.
Where you want to go
Describe what you hope to accomplish.
What is working
Point to the efforts and resources helping today.
What may get in the way
Share challenges or gaps you want to understand.
BDA
Business Development Intelligence Snapshot
Where your business is today
Where you want to go
What is working
What may get in the way
Opportunity development
Progress measurement
Relationships and follow-through
What to think about before you start
Consider where your business is today, where you want it to go, what is working, and what may get in the way.
BDA reviews your answers before your conversation. The Snapshot is a starting point, not an instant report or a guarantee of results. Membership is a separate choice.
What happens before the result matters
Serious athletes track food, training, frequency, recovery, and performance because they are trying to understand which behaviors produce which outcomes.
The same principle applies to business: track the activities behind the result, learn what helps, and adjust to improve.
BDA Membership
Get in where you fit in.
The BDA Business Development Intelligence Snapshot stands on its own. Membership is a separate next step for professionals who want continued access to the BDA system.
Plan and execute
BDA Pro
Turn insight into priorities, next actions, and measurable follow-through, with BDA taking an active role.
Coordinated capacity
BDAI Workforce
Big companies staff whole departments to find, prioritize, and follow up on opportunity. BDAI Workforce gives a small-business owner that capability, so growth work keeps moving while you run the business.
Compare memberships
Swipe across the chart to compare all three memberships.
| Feature | PowerMatch™ | BDA Pro | BDAI Workforce |
|---|---|---|---|
| PowerMatch™ | Included | Included | Included |
| My BDA Network | Included | Included | Included |
| Brand Builder / Plan & Execute | Included | Included | Included |
| S.M.A.R.T.²® and C.A.R.E.²® | Included | Included | Included |
| BDA Diagnostic Intelligence | Foundational | Included | Included |
| BDA Prioritization Intelligence | Not included | Included | Included |
| Opportunity Intelligence | Not included | Included | Included |
| Accelerator | Not included | Included | Included |
| Business Development Operating Playbook | Not included | Included | Included |
| Member Benefits | Limited availability | Limited availability | Limited availability |
| BDA Academy | In development | In development | In development |
| Level of BDA involvement | Member uses BDA’s foundational system | BDA helps apply intelligence to priorities and next actions | Broader BDA coordination, with greater depth and capacity across multiple business priorities |
PowerMatch offers up to 240 curated potential matches a year when suitable candidates are available. Matches and introductions are not guaranteed. Member Benefits offers have limited availability and individual eligibility rules.
Your next perspective
Start with the BDA Business Development Intelligence Snapshot
This focused business-development intelligence diagnostic takes 5–8 minutes. Share where your business is today, your goals, what is working, and what may get in the way. BDA reviews your answers before your conversation. It looks beyond surface symptoms at how you develop opportunities, measure progress, manage relationships and follow-through, and use time and resources.